JDM Naval Architect
This project is near and dear to my heart mainly because it meant dealing with the toughest client of all: my father.
Though dad didn’t have a clear vision of what he wanted, he kept repeating the word “powerful” in his description, so I knew it would have to involve an engine of sorts.
This project is around 6-7 years old, but I like going back to it and reflect on all the research and iterations I made during the process.
The old man was happy, too 🙂
Concept
Reserch
I rolled with the first image that came to my mind: a propeller. I figured this would somehow tie into the finished design and decided to squeeze every drop I could out of it.
Design
Looking for the beast
After a long back-and-forth we thought about merging the engine theme with an organic creature. The Orca was one of the options I tried first and this image caught on really nice with dad, so I continued with it.
What's in a name?!
Parallel to working on the Orca design, I made iterations for the company name. I tried all kinds of stuff like boat hulls and nautical-looking logos, but in the end it came down to a very simple typographic design.
Final design
The Orca was the winner and the old man was pleased.
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